Blogging Part: 5 | What Is Keyword? | How Many Types of Keywords? | Why Is Keyword Important? – Best Guide

Many of us want to know what is keyword. Nowadays keywords are essential for SEO or digital marketing which accelerates a personal enterprise or business. Keywords are the words that people use to find the information they need from search engines.

In this content, we will learn about what keywords are, their importance, how to find your favorite keywords, and what tools to use to get the right keywords. Keywords are an essential component of search engine optimization (SEO) and digital marketing success.

Because the right keywords help bring traffic to your website, it is important to increase search engine rankings and increase website visitors. If you want to be successful, you must know the right keywords. Otherwise, the desired result will not be obtained.

What is keyword?

To know something, when we go to Google and find information from the search engine using those words related to our needs, those words or phrases are keywords.

That is, keywords mean those words, which people use to find the information they need from search engines. A keyword is an abbreviation of the main topic of an article. Keywords are what an article will be about.

Keywords are very important for increasing traffic to a website, search engine optimization, and increasing website visitors.

To get the correct information about something, you have to use the appropriate keywords. Otherwise, the proper information will not be available.

A keyword can be a single word or a sentence with multiple words. For example shoes, good shoes, comfortable shoes for winter, etc. These are all one keyword.

You have to have a good understanding of keywords otherwise you won’t understand where a keyword is used.

What are the types of keywords?

Let’s talk about the types of keywords and how using them can help increase a website’s visitors, traffic, and search engine ranking.

Therefore, good keywords are essential for website development. So today I will discuss with you in detail the types of keywords so that you get the right idea about your keywords. Below are the types of keywords and what they are.

1. Short-Tail Keyword

Short-tail keywords refer to short keywords. These keywords are the most common. These keywords consist of one to two words.

That is, keywords consisting of one or two words are called short-tail keywords. Such keywords have high search volume and competition.

This is why short-tail keywords are the hardest to rank for. However, using short-tail keywords along with specific long-tail keywords to target the audience you need can bring in more visitors.

You have to remember that if your website is new, you should never use short-tail keywords. Because the competition for short-tail keywords is high and their keyword difficulty is high. If your website is 3 years old, you can use short-tail keywords.

Some short-tail keywords are “Car ”, “mobile phone”, “fridge”, “SEO” or “search engine” etc.

2. Long-Tail Keyword

Long-tail keywords refer to large keywords. These keywords are rarely used. These keywords contain more than three words.

That is, keywords consisting of more than three words are called long-tail keywords. Such keywords have low search volume and competition. That’s why long-tail keywords are easy to rank for. Long-tail keywords are used to target a specific audience.

If your website is new, you should use long-tail keywords. Because long-tail keywords have less competition and the benefits of using these keywords are also higher.

Long-tail keywords are more targeted than short-tail keywords. That is, the user of the search engine can easily understand the reason for asking the question by looking at the keywords.

So long-tail keywords are more likely to generate leads or sales. Some of the long-tail keywords are – “Which mobile phone is best for gaming”, “Which is the cheapest and latest phone” etc. Shown more beautifully below.

• SEO
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If we look at the above two keywords, we call the first keyword the short tail keyword, and the second keyword we call the long tail keyword.

3. Local keywords or Geo-targeting keywords

Local keywords are words or phrases that are used as keywords to target customers in a specific geographic area.

These types of keywords are very important for businesses as they help rank in search engines when you want to sell products in a specific area, city, or country.

These keywords usually include the name of a specific region, city, or country.

Local keywords usually help to reach specific local people. If you are doing any business in a local area then it will help to increase your customer base.

Local keywords are more specific and meaningful than generic keywords.

For example, some local keywords are “top 10 places to visit in London” “top 10 hotels in California” etc.

4. Brand keywords

Brand keywords are keywords that are words or phrases associated with a particular brand. Such keywords help the customers of that band to find the business a lot. If you have a brand or company organization or want to work with any other brand, then you can add keywords to this brand name if you want. Usually, these keywords include company name, product name, and company tagline. For example: “Amazon Best Selling Products” Amazon Best Mobile Phone” etc.

5. Related keywords or LSI keywords

Related keywords are keywords that are similar to the main keyword. Related keywords will be closely related to the main keyword in any way.

If the main keyword is “mobile phone” then its related keywords will be “best mobile phone”, “best selling mobile phone”, “update mobile phone” etc.

6. Trending Keywords

Trending keywords mean the keywords that are trending recently or daily. It is constantly changing. That’s why the exact meaning of these keywords is often not known. However, however, their search volume is very high. If you work on these you can rank easily.

For example: During IPL or World Cup games, these keywords are trending daily and have many searches.

7. Negative Keyword

Negative keywords are keywords that help to ensure that ads are not shown for irrelevant queries in search engines.

For example, if a customer searches the search engine with the keyword “clothing”, then, in this case, he will be shown all the ads related to clothing. Men are clothing ads, girls’ clothing ads, children’s clothing ads, etc. But if you enter the keyword “men’s clothing” then only men’s clothing ads will show.

They help filter unwanted impressions and clicks. Which reduces advertising that is not related to the advertised product or service?

8. Short-term fresh keyword

Short-term fresh keyword is a type of keyword that is used for a very short period. These keywords are usually made up of recent events. Such keywords are often used for marketing campaigns to increase website traffic. Besides, news or articles are based on recent events.

For example, exam results, any special events that happened recently, etc. After the specified time, no one will search with this keyword.

9. Long-term evergreen keyword

These keywords are long-term keywords. So it is a type of keyword whose information will be needed today and will be needed in the future.

This is such important information that you will need it for the rest of your life. With these types of keywords, there is usually a long-term need to know about something, so they are called long-term evergreen keywords.

Like, how to lose weight? All these questions are always searched by people. Using these keywords can rank on Google for life.

10. Product Defining Keyword

Product-defining keywords are keywords that briefly describe a specific product or service. Such keywords describe the best aspects of the product beautifully to sell the product more. Product-defining keywords will serve as a powerful tool for your business. For example, thin summer clothes.

11. Customer Defining Keyword

Customer-defining keywords are generally used to find specific customers to sell a product to. These keywords discuss the customer’s question or problem and describe how to solve that problem. For example, children’s summer clothes.

What is Intent targeting Keyword?

Intent targeting keywords is very important when doing keyword research. When an Internet user searches for any keyword in Google. What he wants is understood by looking at the intent targeting keyword.

The keywords that try to get answers to questions by adding such words as what, why, how, and where are called intent-targeting keywords.

It is very helpful for a businessman to sell his products more. These keywords can be used during its product marketing campaign or product promotion.

For example, what is digital marketing? How do learn digital marketing? How do earn from digital marketing?

Intent targeting keywords are of Four types.

• Transactional intent keywords
• Navigational Intent Keywords
• Informational intent keywords
• Commercial intent keywords

Transactional intent keyword

The keywords that are used to buy something are called transactional intent keywords. Transactional intent will be written next to the keyword (Transactional) while doing keyword research.

These keywords are used more in e-commerce websites. For example, folding mobile phone stands 48-volt solar batteries, etc.

Navigational intent keywords

Navigational Intent Keywords Navigational Intent Keywords are keywords used to navigate or search for something. These keywords are searched by band name, product or service name, or specific place name. When doing keyword research transactional intent will be written next to the keyword (Navigational).

For example, how are Bata Company’s shoes? Visited a place in London.

Informational intent keywords

Informational intent keywords are used to find information about what these keywords are used for. These keywords are usually in the form of questions. These keywords start with How, Why, What and end with a question mark. Transactional intent will be written next to the keyword (Informational) while doing keyword research.

For example: ‘Where is the louver museum? What is SEO?’ etc.

Commercial intent keywords

Commercial intent keywords refer to keywords that are related to someone who wants to buy or is interested in buying something. These keywords are searched with Best, Cheap, Top, Features, and Review. Transactional intent will be written next to the keyword (Commercial) while doing keyword research.

Keyword Quality

Keyword quality is very important when choosing a keyword. So this matter should be considered seriously while selecting the keywords. Keyword quality varies greatly. The main key factors of keyword quality are discussed below.

• Search volume
• Competition
• Price (Cost Per Click)
• Number of words
• Intend or trend

Search volume

The search volume of a keyword indicates whether that keyword can be selected. If the search volume of a keyword is 500, then it means that the keyword is being searched 500 times on Google in a month. Another thing to keep in mind here is location. Search volume varies based on different locations.

A keyword that has a high search volume in the US may not have that much in the UK. So you should take a good look at the location for this search volume.

If you want to know the exact information about the search volume, then it is better to use a paid keyword research tool. Because the local tools that show you the search volume are very different from the reality. For example, you can use this paid keyword research tool like Maz, Ehref, SimRash, etc.

Competition

The second most important factor in determining keyword quality is the competition score. If a keyword has a high search volume but a high competition score, it is better not to select such a keyword. Because this keyword will be very difficult to rank in Google.

We have seen that keywords with higher search volume also have higher competition for that keyword. In this case, the importance of competition should be considered in selecting a keyword. Competition Score is called by different names by different SEO tools.

KD is used to measure the competition of keywords in Semrush keyword research tools. The higher the KD score of a keyword, the more competition that keyword has. Difficulty is used to measure the competition of a keyword in Maze Keyword Research Tools.

CPC (Cost Per Click)

Cost per Click is abbreviated as CPC. The CPC of a keyword refers to how much money will be earned against each click on that particular keyword.

The keyword with a higher CPC also earns more. So during keyword selection, high CPC keywords should be selected.

Number of words

Keyword word count is very important. Keywords that have less number of words are called short-tail keywords. Short tail keywords have higher search volume but more competition. The keywords that have more words are called long-tail keywords. Long tail keywords have lower search volume but less competition. So you have to select keywords depending on your website.

Intend or tendency

Intend refers to the keyword search intent. By looking at the Intent of the keyword, it can be understood that a Google search user does not want to buy a product or just wants to know information about that product. Therefore, before choosing a final keyword, Intend must be checked.

Why is the keyword important?

You can know why keywords are important through our discussion. Keywords are a means of building links through content and search engines. That is, through keywords, we can find out what the entire content is written about. If the title of a piece of content is a keyword, then the title helps to understand the context of the entire content. On the other hand, a keyword gives search engines an idea of ​​what your content is written about.

Keywords help search engines find or rank your content the most. This in turn brings our content to the top of the search engine results page. Just as keywords help you understand what people are searching for, they also help bring in more visitors.

With the right keywords, people will find you through searches based on your needs. If the keywords are related to your business, you will get buyers according to your product very easily. Business will improve day by day. If your business is football sports then your keyword should be football related.

Knowing how your visitors search for it and tailoring keywords to include that topic will bring more visitors to your website.

Traffic can be lost due to not understanding this topic properly. Focusing on the wrong keywords can drain resources. To rank well organically and attract visitors to your site, you need to understand the needs of your visitors well. You need to create keywords based on the language they use and the type of content they search for.

Conclusion

We have discussed in detail above what is keyword. I hope you have some idea about the types of keywords and why keywords are important. To rank a personal blog or a commercially created website very quickly, one must know these things.

Read More

• Blogging Part: 1 | How To Start Blogging – The Best Guide
• Blogging Part: 2 | Most Profitable Blog Niches – Best Guide
• Blogging Part: 3 | What is Domain and Hosting? – Best Guide
• Blogging Part: 4 | What is WordPress – Best Guide
• Blogging Part: 5 | What Is Keyword? | How Many Types of Keywords? | Why Is Keyword Important? – Best Guide

FAQ

1. What is keyword?

Many of us know what is keywords. Keywords are the words that people use to find the information they need from search engines.

2. What are the types of keywords?

There are usually 11 types of keywords.

3. What are the types of intent-targeting keywords?

Four types of Intent Targeting Keywords

4. What is CPC (Cost Per Click)

Cost per Click is abbreviated as CPC. The CPC of a keyword refers to how much money will be earned against each click on that particular keyword.

5. Why is the keyword important?

Keywords are the key to the success of any blog.